Branding Starts with Your Logo Design
You Never Have a Second Chance to Make a First Impression
Your visitors or customers first impression comes from your website and your logo, they either leave a memorable impression or not. Most of our website builds or website redesigns start with an evaluation of your current logo design. Sometimes we have used a client’s current logo design, but more often we find updating the look of the logo improves site design and branding.
Your company brand starts with your logo and it’s important that it makes a memorable impression and also authentically portrays your company, brand and culture. You want to leave no doubt in your customers mind about who they are dealing with and what your product or service is based on with your company branding. One of our first branding tasks is designing your logo, then we usually are working on your unique selling point and answering the who, what and why of why your potential customer would want your product or service. We then work on a tag line or selling line for most clients that wraps into 4-5 words the benefit of your product or service.
We create a favicon of your logo and also make sure that we have a Retina version of your logo created and uploaded to your site for the newer mobile devices and Retina desktops and laptops. Display resolutions have really changed and pixel density has increased so your logo and website can look even more beautiful.