Product Planning–Idea to Delivered Product

The team at Two Degrees Marketing has been involved in a number of start-up companies and product launches. We find the process invigorating and we love bending our minds around new ideas and products.

Two Degrees Marketing doesn’t plan just features-we think benefits when planning a product launch keeping the end-user in mind at all times. We take a lot of information into account when collaborating on product planning with your company:

  • Niche market research
  • Your ideal client’s needs and wants
  • Monetization goals
  • Your company’s business objectives
  • Competitive analysis
  • Market demographics
  • Distribution strategies
  • Focus groups

We look at the big picture of a product launch and then break it down to bite size tasks and objectives-benchmarks we have developed together as a team. We look at possible design and developmental challenges; together we create practical product milestones that compounds your team’s effort helping to align them with your company objectives.

We like to under promise and over deliver; building realistic expectations with your team to keep everyone informed, excited, and invested in the common goals and outcomes of your company.

Sonoma County Product Planning

Let’s Bring Your New Idea to Market

Common Goals, Communication & Teamwork Bring About Successful Launches

Product Planning and Business Goals

Sonoma County Product Planning

Business goals are like having a compass; your goals will determine your company strategy. And strategy will help insure outcome.

Goals Should Be Specific, Measurable, Written, Attainable, Realistic, with Time-Targeted Objectives

Are You On-Track for Your Product Launch or Company Goals?

Has Your Project Been a Success?

Helping your company define these variables is extremely important in determining the product development path. Depending on your type of business, Two Degrees Marketing will collaborate with you and your team to define your business goals and set practical milestones to help guide our product decisions and outcomes. Two Degrees Marketing believes there are important elements that can help your company achieve goals:

  • Ask your team to collaborate in setting company goals
  • Include your management team in your business decisions
  • Communicate expectations, goals, and objectives
  • Appreciate your management team and their members
  • Build your team’s confidence through mentoring and training
  • Delegate and then let go to build a strong team
  • Keep lines of communication open
  • Use the talent within your organization to innovate and grow

Let Two Degrees Marketing help your company reach your goals and objectives through many of the services we offer.