Google Analytics | Two Degrees Marketing 707-632-6100

Understanding Google Analytics

At Two Degrees Marketing, we collect every single bit of information possible about every visit to your website, and turn our data into actionable decisions by evaluating data through business metrics that matter most to you. We provide you with the necessary tools to evaluate your traffic and Internet marketing goals with insightful training and customized reports. We help you understand Google Analytics, allowing you to act upon timely data creating a plan that succeeds both for you and your customers.

Understanding the Basics of Google Analytics

Google Analytics gives you important information:

About why people come to your website
What brings them to your website
How long they stay on your website
What pages they view
What pages are affective-the ones they stay on the longest
What keywords drive your traffic to your website
What sites are driving traffic to your website

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Improve Metrics & Grow Your Business

It is vital to identify, understand, and improve the metrics that impact your business; this is why it is important to understand the data you find in your Google Analytics account. You may at this time choose between the standard Google Analytics interface and the new version of Google Analytics. To enable Social Tracking we must update your Google Analytics code to the new version of code that supports social tracking. We provide a brief overview the data that Two Degrees Marketing provides to clients in you customized reports:

Information about visitors, pageviews and page visits, bounce and exit rates, and average time on site
Visitor trends
What keywords are driving traffic to your website
What is your direct search versus browser organic search
What traffic sources are providing the most stickiness
What content is most relevant to your users
What content has the highest bounce and exit rate
What does your website sales funnel look like
We set up filters so we know the traffic we are measuring is unique visits
We set up goals for your website and sales funnels so we can measure goal achievement and make changes accordingly
We measure social metrics: such as how much traffic your blog, Twitter, Facebook, LinkedIn, Pinterest, Instagram page is generating in traffic
We analyze how you website is ranking for targeted keywords compared to what keywords are driving traffic to your website

We take all of this data and distill in into easy to understand information that will guide us to making timely decisions that positively impact your profits of your company.

Understanding Keyword Ranking

Keyword ranking and the tracking of keywords is how we determine how well you will rank with the search engines. The higher the rank the better the page placement, the more traffic your website receives.

Higher Keyword Ranking=More Visitors=More Leads or Sales for Your Company

Great Groundwork for Ranking:

Make sure your website is strong. The longer your website has been around and has authority links pointing to it the better. Your site also needs to follow SEO best practices to be a strong and healthy website.
To rank quickly it good to have share-ability-a great network to call upon to get the word out when you need it on Twitter, Facebook, LinkedIn, Pinterest, and Instagram.

Optimize Your Content for Keywords Density:

Not done yet! You now need to go back through your content and put the published page through a keyword analyzer to make sure that their is enough density of keywords on the page that the search engines will see a good correlation.

Make Sure to Do Keyword Research:

Choose keywords with good volume, but not amazing volume, those keywords will be tougher to rank for and will take more time. Choose medium competition keywords and long tail keywords; these keywords are easier to rank for especially locally.
Choose keywords that are specific to your industry niche; go for the words that people will use to actually find your company.

Make Your Edits & Publish:

Publish your content and analyze again to make sure there is good correlation. Depending on the content you may want to distribute through a blog network to get the word out or create a PR release.

Competitive Analysis of Competition’s Websites:

Check our your competition’s website and note these factors: title tags, meta description, keywords, content, types of businesses that are ranking well in your industry, what authority do these sites have is your last factor to check out. Using a plugin like SEO MOZ for Firefox or will make getting this information easier.

Promote Your Content:

Promote your content through your business network, email blasts, and through your connections in your social networks. Boosted post on Facebook are a good way to get new content seen and shared while gaining traffic and page likes.

Consider the Why of Search:

What is your prospective client looking for, how would they phrase their search, where would they most likely look for who they want to do business with, and more factors.

Analyze:

Check your Google Analytics to see what type of traffic is being brought to your site by your newly published content. See how long people are staying on the page. Check your social sharing widget to see how many times the content was shared and through what social networks.

Plan Your Content for SEO & Engagement:

There is a very fine balance between SEO best practices in content and content written for engagement. It can be a very tricky balance for even a seasoned writer who hasn’t written for this direct purpose. It’s why at Two Degrees Marketing we tell our clients to do what they do best and leave the tasks to us that we do best. It has taken years to weave good SEO practices into high engagement writing.[/one_half]

Repeat the Process Till Best Results Achieved:

We do the above process like the wash–regularly. We wash-rinse-repeat, until we get the best results we can get for a page.

Content is What We Do Best at Two Degrees Marketing

Let Us Make the Job Easy & Successful