Sonoma County Paid Advertising

Paid Advertising Advantage

Two Degrees Marketing specializes in organic search engine optimization. We also enjoy using paid advertising for clients when the project, website, and client’s marketing efforts can be enhanced by paid advertising.

A well planned paid advertising campaign can be an excellent choice to boost the results you receive from your Local SEO or National SEO campaign while improving your keyword ranking for targeted keywords.

 

What is Google Adwords or Paid Internet Advertising?

We use a variety of paid advertising venues including Google Adwords, Yahoo and Bing Search Marketing, Facebook Ads, LinkedIn Ads, and more. Other companies specialize in banner advertising, pop-up ads, and text ads. We keep it simple at Two Degrees Marketing and specialize in advertising that we believe is the most user friendly while being the least invasive to the end user.

 FREE Marketing & Website Evaluation

What Results Do You Get From Paid Advertising?

Usually the results are quick with an influx of traffic and the investment depends on the whether you are using Google or Facebook or another paid advertising venue, going for a highly coveted keyword or a long tail keyword, your budget. Whether that budget is for one day with a Facebook ad or we are managing a monthly Google Adwords campaign for your company.

For many of our smaller clients we have started using more social media advertising and boosted Facebook posts, suggested pages, promoted pins with Pinterest, and combining Facebook advertising with Instagram advertising. It comes down to what your goals from advertising are:

  • Are you looking to quickly increase leads or sales
  • Do you want more page LIKES
  • Is your objective attracting more B2B clients (business to business) with LinkedIn ads
  • Are you trying to attract more followers to your Pinterest boards
  • Do you have a specific sale you want to promote

Depending on the reason for advertising, that reason will guide us to the most appropriate and most cost effective advertising platform.

Why Would You Want Paid Advertising?

  • To augment your company’s Local or National SEO campaign while boosting traffic volume.
  • Find new customers-reach people when they are looking for your product or services.
  • Target your ads to local keywords to bring in traffic from local sources.
  • You control the costs, you pay only when people click on your ad.

What is Our Paid Advertising Process?

We usually run a paid advertising campaign to support and boost your Local SEO or National SEO campaign-because your on-page SEO is your foundation for a successful paid advertising campaign. Seeking a professional to write and administer your paid advertising campaign is important:

  • Your ad copy needs to match the click through page
  • There needs to be a strong keyword correlation between the ad copy and the landing page copy the user clicks through to
  • The landing page needs to have a targeted call to action to get good results
Pay Per Click Advertising Sonoma County

Your paid advertising campaign may include any or all of the following components depending on your company’s needs:

  • Initial Two Degrees Marketing comprehensive website evaluation
  • An initial SEO analysis of your website
  • A competitive analysis as to how your competition is ranking, keywords, links, location specific directories, and their specific social media tactics
  • Determine what keywords and social media would work best for your business and develop a plan
  • Make sure your site is using best practices SEO
  • Make sure your company has a social media campaign in place
  • Target specific keywords and develop unique ad copy to optimize CTR (click through rate)
  • Develop paid advertising goals, time-frame, and monitor everything through Google Analytics
  • Set up Google Adwords, Facebook or LinkedIn ads
  • Monthly reports keeping you abreast of your progress

Two Degrees Marketing Offers Paid Advertising on a Monthly Retainer–No Contracts Ever

Two Degrees Marketing offers paid advertising on a retainer basis, plus ad costs. Together we will go over our recommendations, give you a quote with no add-ons or up-selling. We keep it simple and straightforward. We help build your business through paid advertising, search engine visibility, increasing your website traffic, while building loyal relationships with your clients, enhancing customer retention, and helping your company grow.

I Would Like to Know More About Paid Advertising