Do You Know the Health of Your Website?

At Two Degrees Marketing we take our client’s Google ranking very seriously. We keep abreast of current best practices in SEO while keeping current with changes in search engine ranking factors. We create a synergistic effect between the factors below and excellent keyword ranking to bring your company superior ranking results online.

What Affects the Ranking of Your Website

These are some of the current factors that can affect your company’s website page rank:

  • Analysis of page or sites perceived value to end user
  • Click through rate
  • Bounce rate and exit rate
  • Content readability, usability, and design components
  • Social Media signals at the site level
  • Social Media signals at the page level
  • Presence + prominence of advertising vs. content-what is the balance
  • Load time of website
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  • Relevance of content to H1, H2 tags and meta data
  • Anchor text in external links
  • No broken links within website
  • XML sitemap
  • Unique content-frequency of content updating
  • Build incoming one-way links slowly and naturally
  • Good keyword density while maintaining end user readability

  • Quality of paid results on SERP’s
  • Effectiveness of paid links
  • Images have alt tags
  • Site size
  • Site age
  • Page size-large files take longer to load

This is a partial list of factors that search engines take into account when factoring your page rank. In our Website Evaluation we take your website through a four page diagnostic evaluation, evaluating not only your website, but your social media presence, and your competition. We give you timely information that shows you how we will improve your website performance and help your company grow and thrive.

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