What is Your Business Niche & Strengths
We start with defining your business niche, your business objective, your “WHY”, your burning passion for creating your business–this gives us the basis for which you are creating your business. You cannot be all things to all customers or you will water down both your company brand and culture, and it will be tough to define your ideal client. You do not have to be the best in your market to lead and succeed at your business, but you do need to focus on your company’s strengths to find a way to differentiate from other competitors.
Your business strategy may be a couple of paragraphs or take up multiple documents; most small businesses or entrepreneurs start with a simple plan and add to it over time, while answering these important questions:
- Why did you start the business
- What is the purpose of the business
- What is our company best at doing
- What are our weaknesses
- Who is our ideal client
- How would we best reach our ideal client
- What products or services should we offer
- How will we deliver these products or services
- What is your one-year goal, three-year goal
Two Degrees Marketing helps our clients each step of the way, from funded startup to thriving business, we as a team have all been involved in multiple startups and know the ropes well. We bring a lot of energy, enthusiasm, solutions, marketing ideas, and caring to the whole business development process.