Gain a Competitive Edge with Market Research

At Two Degrees Marketing we believe in the value of competitive analysis and market research prior to developing a product,  launching a new service, or designing your website.

Are You Aware of All Your Competitors?

Do You Know How Your Company or Product Stacks Up Against the Competition?

Knowing Your Company’s Strengths & Weaknesses as Well as Your Competition’s is Vitally Important

It is vitally important to know your competition’s strengths and weaknesses, features and benefits as well as you know your own. It comes down to knowing  what your competition’s business as well as you know your own, and knowing them well.

We will hunt to find every potential and current competitor, and organize our findings in user-friendly report that we have customized for your business. When we get done you will know your competitions most critical strategies, we will define their pros and cons, benefits and features, and then collaborate with you to see how we can incorporate our findings into a winning marketing plan for your company.

Sonoma County Market Research

Competitive Market Report

Your report covers information vital to the sales objectives of your company. A brief list of some of the research we undertake:

  • Who are your competitors
  • What are your competition’s benefits and features
  • What is the company profile of your competitors
  • What is your competitor’s market objectives
  • What strategies are your competitors using, which are successful and which are not
  • What are the strengths and weaknesses of each of your competitors
  • What are your competitors main features and benefits
  • What is your competitor’s products, services, quality, selection, service, reliability, expertise, stability, reputation, location, appearance, employee count, company culture, advertising modes, and current market growth
  • How is your competition likely to respond to changes you make in marketing strategy

We use many factors in our competitive analysis and weight each of the factors to determine how each of your competitors ranks in comparison to your company or product giving us a detailed analysis of how to position your company to your greatest benefit.

 More Info About Market Research or Competitive Analysis

Sonoma County Competitive Analysis

Understanding Your Market & Ideal Client

Understanding you market and ideal client is integral to a well thought out marketing plan. Two Degrees Marketing assists clients in the process and helps you gain a thorough understanding of your ideal client and your niche market through some of the following:

  • Identifying your target audience
  • Evaluating your advertising both offline and online
  • Evaluate end-user behavior for your niche market, the how, when, why of their buying process
  • Identify best placement for your company, product, or service
  • Evaluate your current marketing plan and results
  • Evaluate current pricing and delivery models
  • Evaluate your current advertising and the ROI
  • Develop a marketing plan offline and/or online that best fits our budget, culture, end-user buying habits, and niche market
  • Perform a website evaluation
  • Assess your keyword ranking and social media reach

Together we will discuss Two Degrees Marketing’s findings and recommendation and collaborate on a plan that fits your company’s goals and objectives best.

We Get to Know You

We Listen to What is Important to You

We Construct a Marketing Plan that Feels Natural to You

A Marketing Plan that is Within Your Budget & Delivers Results

 More Info About Market Research or Competitive Analysis