Sonoma County eCommerce Solutions

Baraka Neti Pots

Two Degrees Marketing created a new eCommerce shopping experience for Baraka, we also performed search engine optimization, viral marketing, email marketing, and provided social media assistance for Baraka Neti Pots. Baraka Neti Pots manufactures hand made neti pots in the US providing a holistic alternative for sinus care.

In our second phase with Baraka Neti Pots we created a new online store with Big Commerce and set up social selling and email signups from both their website and social media.

Baraka products provide relief from sinus congestion due to colds, flu, allergies or chronic sinus problems. Baraka also features organic mineral sea salts, infused sinus salts, dry nose oil, and sinus rejuvenation oil to promote sinus health. They are a company that promotes sustainable business practices while giving back to the community in many ways.

Sonoma County ecommerce Design

Goals

  • Increase traffic to website
  • Increase sales from website
  • Increase social media presence and drive traffic to website
  • Develop relationship with website visitors with email outreach
  • Increase traffic for targeted keywords
  • Decrease shopping cart abandonment rate
  • Track traffic and sales volume trend
Sonoma County Ecommerce Design

Services Provided

  • Enhanced design elements on website to increase website sales
  • Installed Google Analytics and tracked website sales and performance
  • Performed search engine optimization of entire website to enhance ranking for targeted keywords
  • Extended social media reach to include Twitter and You Tube with viral distribution of videos
  • Added social widgets and newsletter form to increase social reach
  • Assisted with layout of blog structure, wrote original researched copy for Baraka blog, SEO and promotion of blog through social media and viral marketing
  • Set up Mail Chimp newsletter, autoresponders, copy, and tracked performance
  • Customized Twitter account and YouTube channel and virally submitted optimized videos to other video sites
  • Redesigned shopping cart using Big Commerce to reduce shopping cart abandonment
  • Backlinking campaign to increase Google keyword ranking for targeted keywords
Sonoma County eCommerce Solutions

Results

  • Website traffic increased significantly based on sales volume
  • Keyword ranking increased an average of 54% for 13 targeted keywords
  • Newsletter subscriptions increased and open rate exceeded national average with a 52% open rate
  • Website sales increased by 42% comparing October 2009-September 2010 with October 2010-September 2011
  • Engagement on Facebook and Twitter increased
  • Through social widgets visitors helped promote Baraka in social media with a significant social lift
  • Shopping cart abandonment rate decreased to by over 59%